STEELENG IMAP POLICY
INTERNET MINIMUM ADVERTISED PRICE (IMAP)
STEELENG GOLF CART CORP maintains under the Brand name “SGC” various lines of Rear Flip Seat kits and various Lift kits. To protect this Brand name, we request that our Dealers follow our MAP pricing guidelines when selling these products online. Whenever a Dealer Catalog is produced a supplemental price sheet showing Wholesale pricing, MAP pricing and MSRP pricing will be sent to each Dealer. All new Dealers will also receive this price sheet when the sign-up process has been completed.
Benefits for maintaining this policy –
- Higher Dealer margins
- Help us support and preserve the SGC Brand as a quality group of products
- Avoids any Dealer versus Dealer conflicts
